BAN_HOLIDAY_16_09.gif

Banana Republic — Holiday 2016

On the heels of our brand relaunch for Banana, we threw an epic party for the brand’s holiday seasonal campaign, shot by fashion photographer Greg Harris. Our cast took over a sprawling Hollywood mansion, and a lot more: with a full, 360-degree digital, print, and out-of-home takeover in New York and San Francisco. The result: immediate turnaround in sales. Merry Christmas!

Art Direction—Dwight Armstrong
Designers—David Diliberto & Taylor Childers

BAN_HOLIDAY_16_10.jpg
BAN_HOLIDAY_16_09.gif
BAN_HOLIDAY_16_01.jpg
BAN_HOLIDAY_16_02.gif
BAN_HOLIDAY_16_07.jpg
BAN_HOLIDAY_16_04.gif
BAN_HOLIDAY_16_05.jpg