On the heels of our brand relaunch for Banana, we threw an epic party for the brand’s holiday seasonal campaign, shot by fashion photographer Greg Harris. Our cast took over a sprawling Hollywood mansion, and a lot more: with a full, 360-degree digital, print, and out-of-home takeover in New York and San Francisco. The result: immediate turnaround in sales. Merry Christmas!
Art Direction: Dwight Armstrong Senior Designer: David Diliberto Designer: Taylor Childers